Jack started SnkerMethod in 2019 during 7th-grade art class with his friend Anthony. It began as a sneaker reselling business, inspired by a misspelling of the Nike app's sneaker-selling page, "Snker."
When COVID-19 hit, Anthony stepped away from the business as nothing significant was happening. The name remained, but no shoes had been sold or even bought. It felt like a faded dream, blown away.
In 2020, Jack revived SnkerMethod and started reselling shoes, using bots to purchase designer clothing and sneakers. Although he experienced some success, after a year, the dream dissolved due to limited profits and wasted time.
As Jack entered high school, he decided to express his lifelong creativity by shifting SnkerMethod’s focus to fashion.
Over the next three years, he worked on building the brand to its current success—now worn by some of the biggest influencers in the world and boasting over 10,000 social media followers.